A Universal SEO Strategy Audit in 5 questions...
1. What does our organization create that helps solve searcher's questions/problems (or what will we create in the future)?
2. What is the unique value we provide that nobody else does?
3. Who will help amplify our message and why?
4. What is our process for turning searchers into paying customers?
5. How do we expose what we do in a way that search engines can easily crawl, index, understand and show off?
This video by, Rand Fishkin of MOZ, explains the details.
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